Client: The Caps Group
The Challenge: Create a desk calendar people will want to see every day.
The Idea: Use the perspective of the calendar on the desk to put people in the shoes of some of the coolest, weirdest, and most fascinating occupations on the planet. With each new occupation, give people first-hand experience of the job's ups and downs, all from the safety of their own desk.
The Solution: Legwork: A Calendar
Click the thumbnails to enlarge and read the copy.